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Amazon is often seen as a place where customers compare products, prices, reviews and features. While all of these things are important, there is another opportunity for brands to influence the buying journey: telling your brand story. For brands selling on Amazon, a Brand Story can be a useful way to introduce customers to who you are, what you stand for and why your products exist. It gives you the chance to show more of the brand without making every piece of content feel

20 years ago, an Amazon listing was little more than a digital catalogue entry. Today, it has become one of the most sophisticated retail, advertising and conversion assets in commerce. Many brands have recognised this evolution and invested in Amazon Brand Registry, A+ Content and Storefronts. However, one of the biggest misconceptions we still encounter is the belief that gaining control of content through Brand Registry automatically creates commercial success. It doesn'

When we take on a new Amazon catalogue, we do not start with optimisation. We start with a deep audit. Most brands do not realise how many hidden issues sit inside their listings until visibility drops or sales stall. Our job is to surface those problems, fix them and put the catalogue on a stronger foundation for growth. Here is how we approach a catalogue audit in practice. Finding Suppressed and Inactive Listings The first thing we check is what Amazon has already flagged.

When it comes to selling products on Amazon, great copy is about more than just describing what a product does. Your product title, item highlight, bullet points, product description and backend keywords all play an important role in helping customers discover your product; this is where SEO (Search Engine Optimisation) becomes essential.

Winning on Amazon isn't about setting a bid and hoping for the best. The brands that consistently outperform are the ones treating bid management as an ongoing discipline that balances visibility, profitability, and growth across both everyday shoppers and business buyers. Get it right, and every advertising pound works harder: stronger ACoS, better ROAS, and a healthier TACoS across the portfolio. Get it wrong, and budget quietly leaks into clicks that were never going to

Selling on Amazon comes with tremendous opportunities, but it also comes with strict quality and customer satisfaction requirements. One of the most concerning notifications a seller can receive is an Amazon Andon Ticket, also known as an Andon Cord. When this happens, a product can suddenly become unbuyable, sales can stop overnight, and sellers can find themselves scrambling for answers.

On Amazon, your product photography is one of the first things shoppers see, one of the biggest influences on whether they stop scrolling, and a key part of how they decide whether a product feels worth buying. For brands competing in busy categories, strong product assets can make a significant difference to how your Amazon creatives perform and, ultimately, to your sales.

For many brands selling on Amazon.co.uk, the Buy Box is often viewed as an Amazon problem. When ownership is lost, the immediate response is usually to investigate marketplace pricing, fulfilment performance, advertising, or stock availability. While these factors certainly matter, one of the most common causes of Buy Box instability actually originates far earlier in the supply chain.

Amazon SEO and catalogue management are two sides of the same strategy: one helps customers find your products, and the other helps them understand and buy them once they arrive. When both are aligned, listings become more discoverable, more relevant and more likely to convert.

Amazon is the world's largest online marketplace. With millions of products competing for attention, appearing high in search results can make a significant difference to your sales. Although Amazon doesn't publicly disclose every detail of its search algorithm, 17VERDE's years of experience, Amazon documentation and marketplace data have revealed the main factors that influence rankings. Understanding how Amazon's search algorithm works, and optimising your listings accordin

When Amazon launches a major shopping event such as Prime Day, Prime Big Deal Days or Black Friday, shoppers arrive with one goal in mind, finding the best deals. Many brands spend time preparing discounts and ensuring stock levels are ready for the increase in demand. One area that is often overlooked is the Amazon Brand Store.

The biggest Amazon story this week is not a Prime Day promotion, a marketplace policy change, or a new logistics announcement. Instead, it's Amazon's continued commitment to accelerating artificial intelligence adoption through AWS, backed by billions of dollars in investment and a range of new initiatives designed to help organisations put AI into real-world production environments.

For new products launching on Amazon, the first few weeks are often the most critical period in determining long-term success. Ranking momentum, advertising efficiency, conversion rate and customer trust are all heavily influenced by early performance signals. This is why organised review bombing has become an increasing concern for brands operating in competitive categories.

When brands think about growing on Amazon, the focus usually goes straight to ads, keywords, or creatives. While these are all important, they rely on something far more fundamental: your catalogue structure. Catalogue management is often overlooked because it sits behind the scenes. It’s not as visible as a new image stack or a refreshed title, but it directly impacts how your products rank, how they convert, and how efficiently your account scales. Put simply, if your catal

Amazon has introduced a fundamental shift in how reviews are shared across product families and it’s something brands can no longer afford to overlook. Previously, reviews were typically aggregated across an entire parent listing. This meant that different variations, including flavours, could benefit from a shared pool of social proof, helping products scale faster and convert more effectively. That approach is changing. Amazon is now only combining reviews where the differe

Prime Day works for some brands, but not others. The difference isn't the discount, it's whether the fundamentals are there to support it.

Amazon is no longer just an ecommerce platform. Today, it is a highly optimised shopping environment built upon a deep understanding of consumer psychology. Every element of the customer’s journey is designed to reduce friction, simplify decision-making, and guide shoppers towards purchase.

There’s a reason that when we start working with a brand, we begin with a deep audit followed by a heavy optimisation phase. Everything on Amazon stacks on the basics and if your fundamentals aren’t right, nothing else functions as it should.

If you sell on Amazon, you are competing in one of the busiest marketplaces in the world. To stand out, you need a clear brand identity and a better way to guide customers through your range.

Most brands think they understand what their customers are searching for. The reality? They don’t. Because what you think customers are searching and what they are actually typing into Amazon are often two very different things. And that gap is where performance is either won… or wasted. Keywords vs search terms: the fundamental misunderstanding One of the biggest mistakes brands make is treating keywords and search terms as the same thing. They are in fact, not. Ke