Why Your Amazon Store Should Have a Dedicated Deals Page During Promotional Events

When Amazon launches a major shopping event such as Prime Day, Prime Big Deal Days or Black Friday, shoppers arrive with one goal in mind, finding the best deals. Many brands spend time preparing discounts and ensuring stock levels are ready for the increase in demand. One area that is often overlooked is the Amazon Brand Store.

If your Store looks exactly the same during a major promotional event as it does for the rest of the year, you could be missing an opportunity to make it easier for customers to find your offers.

Creating a custom Store experience, complete with a promotional homepage banner and a dedicated Deals page, helps shoppers navigate directly to discounted products while giving your brand a more professional and engaging presence.

Amazon Events Bring Millions of Ready to Buy Customers

Amazon promotional events continue to grow year after year.

Prime Day 2025 was Amazon's largest Prime Day to date, with more items sold than during any previous event. Independent sellers also achieved record breaking sales, demonstrating the scale of the opportunity available to brands of every size.

Adobe Analytics also reported that online shoppers spent approximately $24.1 billion during the four day Prime Day period, an increase of around 30% compared with the previous year.

These customers are not simply browsing. They are actively looking for products on offer and often make purchasing decisions quickly. Making those deals easy to find can have a real impact on the customer journey.

Don't Make Customers Search for Your Offers

Imagine a customer clicks through to your Brand Store during Prime Day after seeing one of your products.

Instead of immediately finding your discounted products, they arrive on your standard homepage and have to browse through several categories before locating the products included in the promotion.

Every additional click creates friction. A dedicated Deals page removes that unnecessary step. A simple promotional banner across your Store homepage can immediately direct customers to a page featuring every product included in the event, allowing them to browse offers without searching through your entire catalogue. The easier it is for customers to find your promotions, the more likely they are to continue shopping.

Create a Store That Reflects the Event

Your Amazon Store should feel like part of the event rather than a static catalogue.

Simple updates can completely transform the shopping experience, including:

• A seasonal hero banner promoting the event

• A prominent button linking to your Deals page

• Event themed graphics and messaging

• Featured discounted products

• Product collections organised around the promotion

These updates give customers confidence that they are in the right place and help reinforce that your brand is actively participating in the event.

Help Customers Discover More Than One Product

A dedicated Deals page also creates opportunities to increase basket value.

Instead of sending customers directly to a single product, they can browse every item included in your promotion from one location.

Customers may arrive looking for one product and leave with several once they see the wider range of offers available. Grouping promotional products together also creates a cleaner shopping experience, especially for brands with large catalogues.

Keep Your Brand Looking Professional

A professionally designed Store demonstrates that your brand is invested in providing a quality shopping experience. Custom banners, seasonal graphics and clear navigation all contribute to a Store that feels current and relevant.

Small details often make a significant difference during busy shopping periods when customers are comparing multiple brands within the same category.

A Store that has been updated specifically for Prime Day or Black Friday naturally feels more engaging than one that has remained unchanged.

Temporary Updates With Long Lasting Benefits

One of the advantages of Amazon Brand Stores is that promotional content can easily be updated for each event. Your homepage banner can highlight the latest promotion, direct visitors to a dedicated Deals page and then be replaced once the event has finished.

This allows your Store to remain fresh throughout the year while giving each promotional event its own tailored customer experience.

How 17VERDE Can Help

At 17VERDE, we design bespoke Amazon Brand Stores that are built around the way customers shop.

For major Amazon events, we create custom promotional assets that help customers quickly find discounted products without unnecessary navigation.

Our Store optimisation services include:

• Promotional homepage banners

• Dedicated Deals pages

• Seasonal Store graphics

• Updated navigation

• Custom imagery

• Event specific branding

  
  

Every Store is designed to create a seamless customer journey while maintaining a consistent brand identity.

Make the Most of Every Amazon Event

Amazon promotional events bring a significant increase in customer traffic, giving brands a valuable opportunity to attract new customers and increase sales.

A dedicated Deals page, supported by a clear promotional banner on your Store homepage, helps customers reach your offers faster and creates a shopping experience that feels relevant to the event.

Rather than treating your Amazon Store as a static catalogue, think of it as an extension of your promotional campaign. A few carefully planned updates can make it easier for customers to discover your offers, explore more of your range and leave with a stronger impression of your brand. Speak with the experts at 17VERDE.